Your Cadillac was engineered for a composed, confident drive, and much of that begins where the vehicle meets the road. As the season turns and conditions become less predictable, the right tires help preserve the handling, braking, and ride quality you expect. From October 1 through November 30, 2026, the Certified Service Fall Fresh Start Tire Event at Jessup Cadillac in Cathedral City offers an exceptional value: purchase three select tires and receive the fourth for $1 with installation. You can also save on complementary brake, suspension, and TPMS service with stackable rebates. The Offer Purchase four eligible tires, have them installed by our Certified Service team, and pay just $1 for the fourth tire. The savings are applied instantly to your repair order, with no forms to mail and no waiting. The offer covers 11 of the world's most respected tire manufacturers: BFGoodrich, Bridgestone, Continental, Cooper, Firestone, Goodyear, Hankook, Kelly, Michelin, Pirelli, and Uniroyal. Eligible tires are priced at $450 or less per tire before taxes, so you can save up to $450 on your fourth tire. Performance and larger-diameter tires are included too. Many Cadillac models use premium performance or large-wheel fitments that may be priced above $450. You can still take part: you'll pay only the difference between $450 and the tire's price on the fourth tire, and still receive the savings. Complete the Service with Around the Wheel Rebates A tire replacement is an ideal time to address the systems that work alongside your tires. Rebates on brake pads, rotors, shocks, struts, and TPMS sensors stack with each other and with the tire offer, for up to $240 in combined rebates. Select the level of parts that best suits your driving: Part Good (ACDelco Silver) Better (ACDelco Gold) Best (OE/GM Genuine Parts) Limit Brake Pads $15 per axle $20 per axle $30 per axle 2 axles Brake Rotors $15 per axle $20 per axle $30 per axle 2 axles Shocks/Struts $20 per axle $30 per axle $40 per axle 2 axles TPMS Sensors N/A N/A $10 per tire 4 tires The maximum rebate of $240 assumes purchase and installation at a participating GM dealership of four OE/GM Genuine Parts TPMS sensors, two sets of OE/GM Genuine Parts brake pads, two sets of OE/GM Genuine Parts brake rotors, and two sets of OE/GM Genuine Parts shocks/struts. Choose My GM Rewards Points Instead When you submit your rebate claim, you may choose an equivalent amount in My GM Rewards points instead of a cash rebate. That's 100 points for every rebate dollar, up to 24,000 points in total. Claiming Your Parts Rebates Following your visit, go to www.mycertifiedservicerebates.com and complete the online form, or print it and mail it in. The Certified Service Parts Lookup Tool on the same site lets you confirm your rebate amount using the part numbers on your repair order. Claims must be submitted by December 31, 2026. Signs Your Tires May Need Attention Tire wear often happens gradually, so it can be easy to miss. Consider a tire inspection if you notice any of the following: Reduced tread depth. Place a penny upside down in the tread groove. If all of Lincoln's head is visible, your tread may be too shallow for safe wet-weather performance. Irregular wear. Wear along one edge or in patches can indicate an alignment or suspension concern. Sidewall damage. Cracks, bulges, or cuts can compromise a tire's integrity and should be inspected promptly. A change in ride quality. New vibration, road noise, or a less composed feel can signal tire, balance, or suspension wear. Why Certified Service for Your Cadillac Near Palm Springs, Rancho Mirage, and Palm Desert When you choose Jessup Cadillac, your Cadillac is cared for by Certified Service technicians who know your vehicle. We recommend tires matched to its specifications, then mount and balance them, set pressures to factory specifications, and relearn your TPMS sensors if equipped. We can also inspect your vehicle's other systems, so you leave with confidence for the season ahead. Frequently Asked Questions When is the event? October 1 through November 30, 2026. Can I use My GM Rewards points toward my tires? Yes. You can apply your My GM Rewards points to your tire purchase and still receive the fourth tire for $1. Using points toward your repair order doesn't affect your eligibility for the Around the Wheel rebates. My Cadillac has different-size front and rear tires. Does it qualify? Yes. With a staggered fitment, one of the higher-priced tires can be the one you receive for $1. Can the tire offer be combined with other tire promotions? No. The Buy 3, Get 1 for $1 offer can't be combined with other tire offers, including tire manufacturer rebates or the Tire Price Match Guarantee. The Around the Wheel parts rebates do stack with the tire offer. Is there a limit? The offer is limited to one per vehicle (VIN). Reserve Your Service Appointment in Cathedral City Prepare your Cadillac for the season ahead before the event ends on November 30. Schedule your appointment online, call Jessup Cadillac at 760-348-8278, or visit our service department at 68111 E Palm Canyon Dr in Cathedral City. Offer valid October 1 – November 30, 2026, at participating U.S. GM dealers. Buy 3, Get 1 for $1 offer applies to select BFGoodrich, Bridgestone, Continental, Cooper, Firestone, Goodyear, Hankook, Kelly, Michelin, Pirelli, and Uniroyal tires priced at $450 or less per tire (before taxes) with installation. For tires priced above $450, customer pays the difference on the fourth tire. Customer pay repair orders only. One offer per VIN. Not combinable with other tire offers, including tire manufacturer rebates or the Tire Price Match Guarantee. Around the Wheel rebates require purchase and installation at a participating GM dealership; rebate claims must be submitted by December 31, 2026, at mycertifiedservicerebates.com. See dealer for complete details.